California Shutters - Turn your dreams into reality

3D Design and Animation by Daniel Medina

In 2024, I was part of Dreams, the TV spot for California Shutters UK that aired on Sky AdSmart.

The idea was simple and bold in equal measure: take the product out of the catalogue and place it somewhere else entirely. A dreamlike desert, iridescent bubbles gliding through the air like a flock of birds in flight, an impossible sunset sky... then a seamless transition into a real British living room, with natural light pouring through the shutters.

My contribution: 3D design, animation, lighting and rendering in Cinema 4D / Redshift.

Agency: True Bristol Creative Director: Nick Horne Client: California Shutters UK / TCMM Shutter Group